Many people attempt to do their own email marketing, often making mistakes that in turn, do not get the message across to potential customers. One common mistake in an email campaign is incorrectly...
How Headlines Can Increase Your CTR A headline is your number one tool for reaching out to an audience and bypassers. The goal is to have as many of your audience read through an article and on to...
Now that you know why you should be using LinkedIn for business, let’s take a moment to talk about how you should be using it in order to generate income. LinkedIn is a great platform to use to help...
If your brand ID were to appear just like your drivers license, exactly what would it say? Aside from your picture, what information would it include about you? And would your prospective customers...
We’ve been talking a lot about building an online marketing strategy and how to do it; however, we have not touched on tools that are out there to help you succeed. There is a myriad of tools to...
It's time to chat about sales funnels, and first, we should be clear on what a sales funnel is and why you need one. The sole purpose of a sales funnel is to drive customers to make a buying...
You may be seasoned in your profession, but new to digital and social media marketing - and of course by now, you’ve heard that video is all the rage. How does a newbie effectively use video...
So what is ghost blogging? Ghost blogging is another term for ghostwriting. People in the music industry take advantage of this option, as well as those in marketing or anyone else in need of...
So you want to advertise your online training business, but you don’t have a big budget. You still have a powerful tool right at your fingertips. That tool is social video. Most major...