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ExactTarget Selects DigitalChalk for Interactive Marketing Academy

by | Nov 11, 2010 | Announcements

ExactTarget, a global leader in email marketing and interactive marketing, recently selected DigitalChalk as the eLearning delivery platform for ExactTarget Academy, a comprehensive certification program for Interactive Marketers.

November 11, 2010 – Asheville, NC

ExactTarget Academy provides marketers, software developers and technology partners a comprehensive resource for education and professional certification through on-site and online, designed to increase proficiency and drive greater business results using the ExactTarget and CoTweet applications.

The Academy debuted with more than 250 graduates at Connections 2010, ExactTarget’s annual user conference in September. ExactTarget Academy is available through ExactTarget’s online community, 3sixty, for ExactTarget customers and partners.

According to Jennifer Aikins, Manager of ExactTarget Academy, “DigitalChalk provides a host of intuitive resources that will allow us to manage our online courses and testing and provide world-class online education and certification. Through DigitalChalk’s integrated shopping cart and Web Service API, we will have the flexibility to easily add high quality multimedia training and on-demand certification capabilities.”

“We have been a CoTweet customer since 2009 and have enjoyed the relationship with ExactTarget. We were thrilled to be selected as the training platform for ExactTarget Academy,” said Tony McCune, VP of Sales at DigitalChalk.

About ExactTarget
ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub TM technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including, Best Buy, Aurora Fashions, Papa John’s,, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit or call 1-866-EMAILET.

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